Analyze: Drilldown

The Drilldown page offers detailed insights into visit data by day, focusing on metrics like engagement, conversions, and vendor performance.

Accessing the Drilldown Dashboard

You can access the Drilldown dashboard by navigating to Analytics > Analyze > Drilldown. By default, the Drilldown page displays total visits by day for the past month. If you access the Drilldown page from another section of the Platform, the data from that page will remain visible until you refresh.

Visits by Day

The Visits by Day page displays key metrics for your dealership, including sources, mediums, campaigns, and visit counts. You can save the current graph view by clicking the save icon below the date range. This saves the graph to your computer for offline use.

Interacting with the Table:

• Navigating Pages: Use the > and < icons to move between pages of the table, or >> and << to jump to the last or first page, respectively.
  
• Filtering: Click the funnel icon at the top right and then + New Filter to add filters to the table data.
  
• Changing Drilldown Details: Select the three-panel icon and choose an option from the dropdown to change the type of drilldown details displayed.
  
• Exporting Data: Click the download icon and select "Export file as .csv" to download the table data as a CSV file.
  
  
  
  

Customizing Columns

1. Click the column icon.

   

2. Select Customize Columns. After, you should be lead to a new board to start customizing what values you would like to see. Common columns include:
   • Vendor (source)
   • Program (medium)
   • Campaign
   • Average Time Engaged
   • Bounce Count
   • Bounce Rate
   • Intent Rate
   • Intent Count
   • Conversion Rate
   • Conversion Count
   • Visit Count
3. Click the arrow to the right and you can expand Dimensions and Metrics to check or uncheck your values to include as columns.
4. Once you've selected your desired columns, click the Apply button.

5. On the right side, you'll see Your Selected Columns where you can drag columns to rearrange them and click the x icon to remove them.

    

Column Details

Before you customize your colums, know that there are 4 existing types of analysis readily available to you. Here are an overview of what each type of analysis means and what type of insights it can provide you with: 

General Traffic Analysis

• Table displays Vendor, Program, Campaign, and Visit Count.

• This column provides a general overview of your website traffic, focusing on which sources (like direct visits or Google searches) are bringing in the most visitors. It's a quick way to check the overall health of your traffic, especially in terms of direct visits and organic search performance.

Engagement Analysis

• Table displays Source, Medium, Campaign, Average Time Engaged, Average Number of Pages, Bounce Count, Bounce Rate, Conversion Rate, Conversion Count, and Visit Count.

Landing Page Analysis

• Table displays Page Url, Page Tags, Avg Time Engaged, Avg Num Pages, Bounce Rate, Bounce Count, Conversion Rate, Conversion Count, and Visit Count.

• These metrics are crucial for understanding the effectiveness of your landing pages. High bounce rates on specific pages signal that users aren't finding what they expect, potentially indicating a need for improvements. Additionally, examining conversion rates helps you pinpoint successful pages and uncover strategies you can apply to underperforming ones, ultimately optimizing user experience and driving better results.

Device Type Analysis

• Table displays Device, Device Type, Device Version, and Visit Count.