Automated email campaigns allow you to give your customers personalized messages based on their individualistic buying behavior. We can customize the triggers, design, and verbiage to your requirements.
Here are a few of our default automations
Still Shopping (Viewed Vehicle)
The viewed vehicle email is sent to a shopper the day after they have visited the website and viewed a vehicle. To receive the Still Shopping automated emails, the shoppers must meet the following criteria:
- Identity Resolution: Provided a valid email address during a previous site visit or their identity is resolved.
- Recent Website Visit: Visited the site and viewed at least one VDP. Indicating active interest in our vehicles as long as the vehicle is still available.
- Email Engagement: Have not received an email from this campaign in the past 7 days, preventing email fatigue. An email will not be sent if the vehicle has become sold.
Price Drop
This email will send out to a shopper if the price of a vehicle they have viewed is lowered. To receive email notifications when the price drops on a vehicle, the shoppers must meet the following criteria:
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- Identity Resolution: We need to know the shoppers PII. This can be achieved by submitting a form on your website or their identity has been resolved.
- Vehicle Interest: When you view a Vehicle Details Page (VDP), we record that interest in that specific vehicle.
- Price Monitoring: We continuously monitor the prices of vehicles you've shown interest in. If a price drops after a shopper has viewed that VDP, we'll automatically send an email notification to the shoppers that qualify as long as the vehicle is still available.
Other Automated Email Options
- "Favorited Vehicles" emails show your shoppers the vehicles they marked as a favorite vehicle using the Favorites On-site Plugin
- "Upgrade My Vehicle - Your Lease is Up in # Months" - The campaign sends an email monthly as the end of a customer's lease approaches. Each monthly email is sent once to the customer; If they have more than one lease under their name they may receive more than one cycle of emails.
- "Upgrade My Vehicle - Finance" - This email is sent once to a customer whose current vehicle is less than 20 years old and was not purchased in the past 18 months.
- "Upgrade My Vehicle - Service" - This email is sent three months after a service event to customers that own vehicles that are between 2 and 20 years old and they did not originally purchase them.
- "Value My Trade - Finance" - This email is sent once to same brand customer whose vehicle is over 2 years old and not purchased in the past 18 months
- "Value My Trade - Service" - This email is sent three months after a service event to customers that own vehicles that are between 2 and 20 years old and they did not originally purchase them.
- "Service Reminder" - This email is sent to customers that have not had their vehicles serviced in 10 months.
How are automated emails beneficial to my dealership?
Automated emails are beneficial to your dealership because these emails are personalized to your customers. They are a great way to:
- Drive returning website visitors without extra ad spend
- Trigger email sends by vehicle or website activity data
- Automate service or sales follow up emails
Last Updated: Feb 19, 2020 11:41 AM