This article goes over ad budgets.
An advertising budget is the amount of money allocated for spending on digital advertising campaigns across multiple platforms, such as Google Ads and Meta Ads.
Components of Advertising Budgets
- Total Advertising Budget: Total amount of money you want to spend on advertising
- Platform Budgets: Portions of the total advertising budget assigned to specific platforms, such as Google Ads and Meta Ads
- Campaign Budgets: Portions of each platform’s budget allocated to specific campaigns
Example Budget Breakdown:
In the example above, the dealership’s total advertising budget is $6,350. Of this, $3,700 is allocated to Google Ads, while $2,650 is set aside for Meta Ads. Each individual campaign on both platforms has a dedicated budget.
Budget Frequency
Orbee’s advertising budgets are set on a monthly basis. This means that the total advertising budget is eligible for spending from the 1st to the last day of each month. We recommend finalizing budget allocations within the first 10 days of the month to ensure consistent pacing.
Advertising Budget vs. Advertising Spend
Your advertising budget is the maximum, or capped, amount that your account is eligible to spend each month. Each campaign draws from this maximum budget without exceeding it.
For example, if a campaign’s budget is $300 per month, the actual spend might come to $298.30 by month’s end but will not surpass the $300 limit.