Calls can be found under the Analytics tab. Here, you can track and analyze the performance of your call tracking numbers, the number of calls, number of callers, and the average call duration for each of your call tracking numbers. You also have access to dive deeper and see the call logs, which provide detailed information about each call, such as the call origin, caller name, caller phone number, call duration, and call day and time.
Manage Business Numbers
The Manage Business Numbers tool allows your dealership to create and manage your call tracking numbers, whether they are third party tracker or website tracker.
How to Create New Manual Call Tracking Numbers
- Click the + New Number button.
- Choose the department for the call tracking number. Type in the phone number that you would like to attach the call trackers to. Click Add when you are done filling in the fields. After, you should be able to see your newly added tracker immediately.
2 Types of Trackers
- Third Party Trackers, often referred to as manual call tracking numbers are used for ad campaigns requiring a static or offline phone number, such as billboards, TV ads, banner ads, Yelp, and Google My Business.
- At this time, you can add vendors that you want to use to track your callers by clicking the + NEW VENDOR button.
- At this time, you can add vendors that you want to use to track your callers by clicking the + NEW VENDOR button.
- Website Tracker or Dynamic Number Insertion (DNI) is a method of call tracking shows which channels (like landing pages, websites, or sources/mediums) drive the most phone calls. DNI automatically changes the phone number on your website based on where the visitor came from.
Note: Ensure that DNI Enabled is turned on for the tracker to function properly.
Call Reports
Calls Comparison by Call Origin
The default view is the Calls Comparison by Call Origin bar graph. This graph compares the number of calls and the number of callers by call origin.
Calls by Day
To change the graph to a line graph, click the line graph icon on the top right of the graph. This will change the graph to the Calls by Day view. This graph shows the number of calls, the number of callers, and the average call duration by day.
- You can view a different date range by changing the date range at the top of the page.
- You can view a specific metric by clicking on the name at the top of the graph.
- You can view the total number of calls, total number of callers, and average call duration for the selected date range at the bottom of the page.
Want to learn more about Call Reports? Check out our Calls Reports article.