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What Is a Campaign?

Campaigns are targeted efforts to promote your dealership and drive sales, including ads (display, social media) and email campaigns for promotions and retargeting.

Campaigns are targeted, organized efforts designed to promote your car dealership and achieve specific business goals. These campaigns come in various forms, each using different methods to engage potential customers and drive both online and in-store traffic to your dealership.

 

Examples:

 

Advertising Campaigns

  • Display Ads: Visual ads that appear on websites, apps, or social media platforms to grab the attention of potential car buyers. These ads typically showcase new car models, special promotions, or dealership events to entice prospective customers.
  • Search Engine Ads: Pay-per-click (PPC) ads that are displayed when users search for keywords like "best car deals" or specific car models. These ads target customers actively looking for vehicles, driving them to your dealership's website or specific offers.
  • Social Media Ads: From single image ads to more interactive formats like carousel ads (which allow users to swipe through multiple cars or offers), social media campaigns on platforms like Facebook, Instagram, and LinkedIn can target users based on interests, behavior, or demographics, helping increase brand awareness and engagement.

 

Email Campaigns

  • Promotional Emails: Emails sent to your dealership’s contact list, promoting current offers, sales events, or newly arrived vehicles. These campaigns keep your audience informed about what's happening at your dealership and encourage visits.
  • Retargeting Emails: Personalized emails aimed at potential customers who’ve visited your website or interacted with previous ads. These emails often remind them of vehicles they showed interest in or offer special incentives, helping to convert these leads into sales.