Email Marketing: Reporting

This Reporting tab tracks total clicks and provides data on sources, users, IP addresses, and fraud, offering insights into campaign performance.

Reporting > Email Analysis

• You will first see the Total Clicks Used metric which refers to the total number of clicks your emails have received since working with Orbee for your email tracking.
  
  • There are two ways we can track these clicks:
    1. We set up an email tracking system with your current email source/mediums.
    2. You choose Orbee to send out your email campaigns which automatically tracks the number of clicks.
• To get started on the Email Analysis, you will first have to select a date range.

• After doing so, you will need to choose one or several email campaigns by clicking the drop-down menu, Select Campaigns.

• Once you select your campaigns, it should show up below the drop-down menu. Once you have selected all the email campaigns you would like to see, click the Apply button.

Aggregate Data

• The first table that you will see is Aggregate Data. 

• Aggregate Data will include:

  Source	the source is the email service is that you use for your email campaigns
  Medium	the medium (which should be email)
  Campaign ID	the specific ID number for that email campaign
  Campaign Name	the email campaign name
  Content	which cars will be shown in the email campaign
  Term	(UTM term) a small part of the URL used to track the traffic
  Email Count	total number of email addresses this campaign sent to
  IP Count	number of different IP addresses that accessed the email
  User Count	number of users (can be the same user on a different device, but will be counted as more than one)
  Click Count	the number of total clicks the email campaign received

IP Data

• The next table is the IP Data. 

• The IP Data table will provide you with:

  IP Address	the Internet Protocol Address that is assigned to each device connected to a computer network
  Campaign ID	the id that is set for this specific email campaign
  Campaign Name	the name of the email campaign
  Email Count	the number of email addresses this IP address has
  User Count	cookie-based users (if the user has 5 email addresses, it will double if he/she has two devices)
  Total Click Count	number of clicks the email receives
  Fraud	any fraudulent traffic (stated as true or false on the table)
  Click Frequency Fraud	when a link is clicked too frequently (more than 2 clicks in a second)
  Click Spam Fraud	more than 20 clicks
  Trace Fraud	multiple users with the same IP address
  Fraud Count	number of users that fraudulent

Raw Data

• • For the Raw Data table, we will not be able to show you the entire table due to its size, but I will go through each of the table categories. 

    Source	where the user came from (in this case, it will be from an email source)
    Medium	how the message was sent to the user (with Clicks, it will be through email)
    Orbee User ID	device-based user id (desktop vs. phone, etc)
    Composite ID	the combination of Orbee IDs that uniquely identify your campaign (account, pool, and campaign ex. oacc-1-1-1)
    Campaign ID	the number that is given to your campaign
    Campaign Name	the name of the email advertising campaign
    Term	the term allows you to track specific keywords for paid organic campaigns
    Country	Example: U represents United States
    State	Example: C represents California
    State Name	the entire state name
    City	city of email campaign
    Latitude	latitude of email
    Longitude	longitude of email
    IP Address	the Internet Protocol Address that is assigned to each device connected to a computer network
    IP Domain	your IP domain refers to your ISP (see below; typically uses a '.com' address)
    IP Organization	the organization of where you get your internet from (if you are a large corporation, it could be the name of your company)
    IP ISP	the Internet Service Provider (the company where you get your internet from)
    Destination Page	the link that was opened in the email (landing page)
    Email ID	ID that identifies an email address
    Browser Name	the browser that was used to open the email
    Browser Version	the current version of your browser
    Browser Render Engine	how your browser processes the text and images to display for you
    Browser Language	your current browser language
    OS Family	the operating system that your device used to open the email
    OS Name	the operating system name along with the current version
    User Agent	the software acting on behalf of the user
    Action Type	for this section of the raw data, it is referring to a click
    Action ID	ID given to your specific click
    Timestamp	date and time the email was clicked
    Timezone	the timezone of where the email was clicked

Last Updated: June 11, 2020 11:06 AM

The next section under Emails will be Sent Emails.