Want to make sure your marketing emails hit the mark and land in your customers' inboxes? You've come to the right place! This article breaks down how Orbee helps you achieve top-notch email deliverability and performance.
What is Email Deliverability?
Think of email deliverability as the ability of your emails to reach your potential buyers' inboxes instead of getting lost in the spam folder. High deliverability means your messages are getting through, increasing your chances of engagement and conversions.
Several factors influence deliverability, including:
- Sender Reputation: A good sender reputation means email providers trust you and are more likely to deliver your emails.
- Email Content: Engaging, relevant content that avoids spam triggers is key to good deliverability.
- Engagement Rates: High open and click-through rates signal to email providers that your emails are valuable to recipients.
- Technical Configurations: Proper authentication and email infrastructure play a crucial role in deliverability.
Orbee excels at optimizing all these factors to ensure your dealership's emails reach the right people.
What's considered "normal" or "high" deliverability?
Normal or high deliverability means a large percentage of your emails successfully reach your recipients' inboxes. Orbee's campaign dashboard provides real-time insights into key metrics like open and click-through rates, helping you track your deliverability and overall campaign success.
To help you assess your email deliverability, take a look at the following table outlining key campaign performance metrics:
Why are my emails going to spam?
Emails often land in spam folders due to:
- Lack of proper authentication: SPF, DKIM, and DMARC are essential protocols that verify your email's legitimacy.
- High bounce rates: A high number of bounced emails signals a problem with your email list.
- Low engagement: If recipients consistently ignore your emails, email providers may start filtering them as spam.
Orbee helps you identify and address these issues, ensuring your emails land in the inbox:
- Analyze Your Email Strategy: Evaluate your email list for accuracy, ensure your content is engaging and relevant, and track key engagement metrics like open rates and click-through rates.
- Secure Your Sending: Implement essential authentication protocols like SPF, DKIM, and DMARC to build trust with email providers and improve deliverability.
- Prioritize Engaged Subscribers: Remove inactive or unengaged subscribers from your list and focus on building relationships with a qualified audience who are genuinely interested in your content.
What causes low deliverability?
Low deliverability can be caused by:
- Poor list hygiene: Outdated or inaccurate email lists lead to high bounce rates.
- Unengaging content: Boring or irrelevant content can result in low engagement and spam complaints.
- Device incompatibility: Emails that don't display correctly on different devices can frustrate recipients.
Orbee provides tools and insights to tackle these challenges, including list management, content optimization, and responsive email templates.
Why do my test sends go to spam?
Test sends use a separate IP address to protect your main sender reputation. This can sometimes trigger spam filters. Don't worry, the performance of your test sends doesn't necessarily reflect your actual campaign deliverability.
What are the best practices for sending email campaigns with Orbee?
- Authentication: Orbee sets up SPF, DKIM, and DMARC for all customers during onboarding.
- CAN-SPAM compliance: Orbee helps you stay compliant with the CAN-SPAM Act, ensuring your emails include clear opt-out options and accurate sender information.
- Mobile optimization: Orbee's template builder creates responsive emails that look great on any device.
- Audience segmentation: Orbee's segmentation features allow you to target specific groups with personalized content.