This article explains the steps needed to connect your Google Ads account to your Google Analytics account
When you link your Google Ads account to your Google Analytics property, it will allow you to see your customers' interactions with your website and to see if they are meeting any goals that you may have set for your website.
Note: It is highly recommended that you use a Google Ads email that is specific for Google Ads or Google Analytics (ex. analytics@dealership.com) because your car dealership may not have you using the account in the future. You should not use a personal email account.
Why Should I Link Google Ads and Google Analytics?
- See ad and site performance data in the Google Ads reports in Analytics
- Import GA4 key events into your Google Ads account
- Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Page/Session into your Google Ads account
- Get richer data in the Analytics Funnel Exploration
Instructions
Before you start, make sure that you are using a Google Account that has Edit permission for the Analytics property and Administrative access for the Google Ads account(s). Additionally, only active Google Ads accounts are eligible for linking with your Analytics property.
These permissions are only required for the linking process. After you have created the link, the permissions can be modified or removed entirely.
- Log on to Google Analytics.
- Click the Admin gear at the bottom of the left-hand navigation and look for the property you want to link.
- Under the Property column, click Google Ads Linking.
- Select Link.
- Click Choose Google Ads accounts.
- If you want to link your Google Ads manager account, select that account to link it (and all of its child accounts).
- If you want to only link some managed accounts, click on the dropdown arrow to expand the manager account, then select each of the managed Google accounts.
- You can optionally use the search bar next to Link to Google Ads accounts I manage to search for the individual account
- Click Confirm.
- Click Next
- “Enable Auto-Tagging”, “Enable Personalized Advertising”, and “Allow access to Analytics features from within Google Ads” are enabled by default. If you are ok with these settings, click Next
- You can leave these settings enabled
- Review the settings then click Submit
Note: When you link a Google Ads account and an Analytics property, anyone with access to your GA4 property will be able to see the Google Ads account you linked.
Likewise, if you choose to import Analytics data (goals/e-commerce transactions, metrics, or Remarketing lists) into your Google Ads account, anyone with access to that Google Ads account will be able to see your imported Analytics data.
If you have any other questions regarding linking your Google Ads account to Analytics, feel free to contact an Orbee representative. Google also has more information about editing your links or removing them in link/unlink Google Ads and Analytics.