This article goes over the three types of conversion tools that are commonly set up on dealerships' websites.
There are 3 ways conversion tools are deployed:
Native
- A native conversion tool is directly hosted on your dealership's website and is fully controlled by your dealership.
- These tools are easier to track using analytics without needing special permissions.
- Native conversion tools typically appear as form elements, where users enter their information directly on your site.
iFrame
- iFrames are isolated webpages inside of a dealer's webpage
- Analytics does not have immediate access to these iFrame and require special access
- Without access to the iFrame, we are not able to track any conversions that happen in these iFrame
- Orbee can create event syncs that allow a dealer's native webpage to sync with the iFrame, thus allowing tracking for analytics
Different Domain
- Conversion tools that are on different domains are first located on your dealer's webpage, but then is linked to another webpage on a different domain
- A visitor may click on a button or link that leads to a different domain that has the conversion tool and is the domain does not belong to the dealer
- When the conversion tool links to a different domain, Orbee and other analytics tools will need to request access to these domains to have the ability to track any conversions that come from those different domains.