- Orbee Knowledge Base
- Orbee Platform
- Marketing and Advertising Definitions
What Is a Converting Action?
A converting action is when a user visits your website and completes an action that meets your business' goals.
Examples: Fill out a form on your website; click to call/click to SMS your car dealership
When a visitor completes a converting action, they will be counted towards the conversion rate. As your dealership tracks these converting actions, it allows you to see how your advertisements lead to valuable actions.