What Is CPC?

CPC, or Cost Per Click, is a form of paid advertising where you’re charged each time someone clicks on your ad. This applies to various ad types, including search ads, display ads, and carousel ads.

To run these ads, you’ll use platforms like Google Ads, where you bid for ad positions. The max CPC is the highest amount you’re willing to pay per click. Google also offers Enhanced CPC, a bidding strategy to help maximize conversions. You can also use the CPC model for Facebook ads, allowing you to pay for each click your ad receives.