Getting Started with Google
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      2. Getting Started
      3. Getting Started with Google

      Creating a Google Ads Account

      This instructional guide will teach you how to create a Google Ads account.

      How to Create a Google Ads Account

       

      Note: It is highly recommended that you use a Google Ads email that is specific for Google Ads or Google Analytics (ex. analytics@dealership.com) because your car dealership may not have you using the account in the future. You should not use a personal email account.

       

      Step 1: To create a Google Analytics account, you will need to go to Google Analytics > Get started today > Start Measuring.


       

      Step 2: You will start by setting up your Account details. Type in your Account name.

      • For example: “Orbee Auto Group”

      Step 3: Select the following Account Data Sharing Settings and then click Next.

       

       

      Step 4: Next, you will create your Property. Type in your Property name.
        • For example: “Orbee Ford – GA4”
        • Select your time zone and currency and then click Next.
      Step 5: Enter your Business Details. Your Industry category should be “Autos & Vehicles”

      Step 6: Choose your Business Objectives. 
        • Click Create

      Step 7: To start collecting data, choose Web.

      • Next, enter your website URL and name your data stream
      • Click Create & continue

       

       

      Installing Google Analytics on Your Website

       

      Step 1: Once you’ve created your Google Analytics account, click into your new property.
        • Select View tag instructions
        • Then, click Install manually

      Step 2: You should see the Global Site Tag

      Step 3: Copy and paste the global site tag to each web page you would like to measure. Add the tag right after the <head> tag on each page.

       

      Note: You may need to contact your website provider for this step. Your web vendor will install this tag on all of your web pages.

       

      Please refer to Google's Support Website to learn more about linking accounts, manager accounts, and administrative access.

      If you wish to learn more about Google Ads and campaign creation, Google Ad Academy is a great free online resource dedicated to teaching you the ins and outs of marketing through Google Ads.

       

       

      Why Should I Create a Google Analytics Account?

       

      Google Analytics is beneficial for your business in order to track the following data:

      • Audience: who is visiting your site
      • Acquisition: how they are getting to your site
      • Behavior: what they are doing on your site
      • Conversions: are they completing your business' goals?

      Google Analytics is a helpful tool for marketers. It lets you make your marketing better by looking at data and seeing what works. It also helps you make your website easier to use by watching how people use it. You can use it to learn about your customers and make your ads more targeted. By linking Google Analytics and Google Ads, you can see how your ads are doing. Overall, Google Analytics helps you make smart choices and do better online.