This article will cover steps on how to create a Google Ads account and how to installing Google Analytics on your website after.
Why Should I Create a Google Analytics Account?
Google Analytics is beneficial for your business in order to track the following data:
- Audience: who is visiting your site
- Acquisition: how they are getting to your site
- Behavior: what they are doing on your site
- Conversions: are they completing your business' goals?
Google Analytics is a helpful tool for marketers. It lets you make your marketing better by looking at data and seeing what works. It also helps you make your website easier to use by watching how people use it. You can use it to learn about your customers and make your ads more targeted. By linking Google Analytics and Google Ads, you can see how your ads are doing. Overall, Google Analytics helps you make smart choices and do better online.
How to Create a Google Ads Account
Step 1: To create a Google Ads account, you will need to go to Google Ads > Start Now
Step 2: Select Create your first campaign.
Step 3: Enter your business name. This should be your branded dealership name.
Step 4: Under “What should people do after clicking your ad?” select Go to my website.
- Enter your homepage URL and press Next
Step 5: You will be prompted to link your Google Ads account to other accounts such as Google Merchant Center and Google Business Profile.
- Proceed with the linking instructions OR press “Skip” at the bottom and complete the linking process later
Step 6: The next section of the setup process will prompt you to set up your first campaign. Press Skip at the bottom of the page to avoid this process.
- Orbee or your managing ads partner will handle campaign setup for you
Step 7: Confirm your account settings for billing country, time zone and currency and then press Continue
Step 8: Select Create new payments profile and enter your business information.
Step 9: Select Add payment method and enter your credit card details.
Step 10: Press Submit at the bottom of the page.
Installing Google Analytics on Your Website
Step 1: Once you’ve created your Google Analytics account, click into your new property.
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- Select View tag instructions
- Then, click Install manually
Step 2: You should see the Global Site Tag
Step 3: Copy and paste the global site tag to each web page you would like to measure. Add the tag right after the <head> tag on each page.
Note: You may need to contact your website provider for this step. Your web vendor will install this tag on all of your web pages.
Please refer to Google's Support Website to learn more about linking accounts, manager accounts, and administrative access.
If you wish to learn more about Google Ads and campaign creation, Google Ad Academy is a great free online resource dedicated to teaching you the ins and outs of marketing through Google Ads.