The Orbee Platform Dashboard

The Orbee Platform Dashboard provides you with a summary report of your dealership's website metrics.

On the Dashboard, we have:

• Website Traffic
• Monthly Funnel
• Top Google/CPC States and Cities
• Device Visits
• Top Classified Source Mediums
• Conversions Overview of Visits and Actions

• You can change the date range on the Dashboard to display different graphs and statistics.

Website Traffic

• On the Dashboard, it will include several metrics based on your car dealership's Website Traffic. This will include:
  • Total Visits
  • Visitor Count
  • Page Views
  • Converting Actions
  • Intent Rate

• • Conversion Rate
  • True Bounce Rate

On the right side of these metrics, it will include whether your percentages have gone up or down compared to the month before.

• Below the metrics, there will be a Website Traffic graph that will include Total Site Visits, Total Visitor Count, Intent Count, Conversion Count, and Bounce Count.

• This graph is provided for you to compare the metrics within the date range.
• You can also hide individual metrics by clicking on the name.

• In the above map, Total Site Visits and Conversion Count were both crossed off, thus only displaying Total Visitor Count, Intent Count, and Bounce Count.

Monthly Funnel

• The Monthly Funnel consists of graphs that include Total Visits, Intent Visits, and Total Conversions. 

• These graphs will compare two months, typically the last month and the month before.
• This section of your Dashboard will also include whether the numbers have gone up or down for this month.

Top Google / CPC States and Cities

• In these two tables, we can see the top states and cities that click on Google / CPC ads.
  
• You can click View All to take a look at the Drilldown Details about these metrics.

Device Visits

• On the Dashboard, it will display a pie chart with the devices used to access your website.

• To look at the Drilldown Details of the Device Visits, click View Details and select the three bars on the right side of the screen, just below the line graph.
• Then, select Device Type Analysis to take a closer look at which devices were used to view your website.

Top Classified Source Mediums

• This table will show the top classified source/mediums along with the Intent Rate, Conversion Rate, True Bounce Rate, and Total Visits. 

• We will go over this section more in-depth in the article, Analyze: Source Medium.
• If you click View All, it will take you to the Source Medium section of the Platform.

Conversions Overview of Visits and Actions

• In this last section of the Dashboard, you will see the Conversions Overview of Visits and Actions.
• Under the Visits tab, there is a line graph that will display Total Visits, Conversions, and Conversion Rates.
• It will show the percentage of those visitors that are considered a conversion (Converting Visits). It will also display how many Total Converting Visits are compared to the number of Total Visits.

• If you click the Actions tab, you can see a line graph and pie chart that shows the number of Total Conversion Count, Click To Call, Click To SMS, and Form Submissions. 

• The Actions tab refers to any converting actions that visitors make on your website during the time. This includes: Click To Call, Click to SMS, and Form Submission.
  • Some dealerships may not have the Click to SMS metric because your website does not offer this option for shoppers.
• Clicking View Details on the bottom right of the graph will lead you to the Conversions tab of the Platform.