In this article, I will be explaining the difference between a dimension and a metric.
A dimension is any kind of data that can be used to describe what you are tracking with words.
- Examples include:
- Device type, browser, browser version
- Vendor, program, campaign
- Country, city, language
A metric is data that has a numerical value. A metric is anything you can count.
- Examples include:
- Bounce rate, intent rate, visitor count
- Conversion rate, number of pages
- In this table, Device and Country are both dimensions because they do not have a numerical value. Bounce Count and Visit Count are metrics because the data is countable.
Last Updated: Dec 9, 2019 12:10 PM