What is the difference between a dimension and a metric?

In this article, I will be explaining the difference between a dimension and a metric.

dimension is any kind of data that can be used to describe what you are tracking with words.

  • Examples include:
    • Device type, browser, browser version
    • Vendor, program, campaign
    • Country, city, language

metric is data that has a numerical value. A metric is anything you can count.

  • Examples include:
    • Bounce rate, intent rate, visitor count
    • Conversion rate, number of pages

  • In this table, Device and Country are both dimensions because they do not have a numerical value. Bounce Count and Visit Count are metrics because the data is countable.

Last Updated: Dec 9, 2019 12:10 PM