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Direct Placement vs. Google Tag Manager

Orbee Script Installation Best Practices: Direct Placement vs. Google Tag Manager

Orbee recommends installing the Orbee script directly in the website’s <HEAD> tag on all pages of the dealership website.

The Orbee script may be installed through Google Tag Manager, also known as GTM. However, direct installation is preferred because it allows the script to load earlier and more consistently across the website.

For the best performance, Orbee recommends direct <HEAD> placement whenever possible.

Recommended installation method

Please place the Orbee script directly inside the website’s <HEAD> tag on all pages.

The Orbee installation email will include the exact script that should be added to your website. Please use the script provided in that email rather than copying from another source or example.

Why Orbee recommends direct <HEAD> placement

Installing the script directly in the website’s <HEAD> allows the Orbee script to load as early as possible when a visitor lands on the website.

This helps support:

  • Faster script loading
  • More consistent website activity tracking
  • Better visitor and session measurement
  • Easier installation verification
  • Reduced dependency on third-party tag manager timing

Can the Orbee script be installed through Google Tag Manager?

Yes. The Orbee script may work when installed through Google Tag Manager.

However, GTM can sometimes delay when scripts load or fire. Because of this, GTM installation may reduce the performance of the Orbee script compared to direct placement in the website’s <HEAD>.

If direct website access is available, please install the script directly in the <HEAD> instead of using GTM.

Recommended guidance for website providers

When installing the Orbee script, please follow these guidelines:

  1. Place the script directly in the website’s <HEAD> tag.
  2. Add the script to all pages of the website.
  3. Use the exact script provided in the Orbee installation email.
  4. Avoid using Google Tag Manager when direct installation is available.
  5. Reply to the Orbee installation email once the script has been added.
  6. Orbee will verify the installation after completion.

What if direct installation is not possible?

If your website platform or provider requires the script to be installed through Google Tag Manager, please let Orbee know.

GTM installation may still be accepted, but direct <HEAD> placement remains the recommended method for optimal performance.

Suggested note for installation requests

Please note: For optimal performance, the Orbee script should be placed directly within the website’s <HEAD> tag on all pages. While installation through Google Tag Manager may work, direct installation is preferred because GTM can delay script loading and reduce tracking performance.

After installation

Once the Orbee script has been added, please reply to the installation email confirming completion.

Orbee will then verify that the script has been installed correctly.