The Email Marketing tab manages campaigns, content, performance, and settings, helping you create, track, and optimize emails for better engagement.
Overview
The Email Marketing tab is your comprehensive hub for managing and optimizing your dealership's email campaigns. It offers everything you need to create, analyze, and schedule emails in one platform. Here you can navigate through sections like Campaigns, Campaign Performance, Automated Emails, Content, Reporting, and Settings, ensuring that all your email marketing needs are met efficiently and effectively.
Marketing Subtab
This serves as the central hub for managing and optimizing all aspects of your email Campaigns. You can easily design, schedule, and launch your campaigns, while also monitoring Campaign Performance. The subtab allows you to organize campaigns targeting specific groups or segments with the Group Campaigns feature and manage automated email sequences for personalized customer engagement.
Additionally, you can personalize your emails using Merge Tags, dynamically inserting customer-specific information to enhance relevance. The Lists feature helps you create and manage email lists tailored to different audience segments, ensuring targeted messaging. With Email Click Tracking, you can monitor customer interactions with your emails and connect these actions to their behavior on your site. The comprehensive campaign management tools within this subtab ensure that every aspect of your email marketing strategy is effectively executed, driving higher engagement and conversions.
Content Subtab
Here you can create, manage, and organize email campaign elements, including visual and textual content. It features tools for designing and editing emails, maintaining brand consistency, and efficiently managing visual assets like images and files.
- Templates: Create, manage, and organize visual and textual elements of your email campaigns to ensure consistency and brand alignment.
- Editor: Design and edit email content with a user-friendly tool that helps you craft compelling messages.
- Asset Manager: Manage and organize visual assets (images, files) to ensure everything needed for your email campaigns is readily available.
Reporting Subtab
This is where you can track, analyze, and export data related to your email marketing efforts. Here, you can review Sent Automated Emails to monitor the performance and reach of your automated campaigns. The Email Analytics section provides in-depth analytical data, offering actionable insights that help you make informed, data-driven decisions to optimize your email marketing strategy. Additionally, the Exported Reports feature allows you to generate and export detailed reports, making it easy to share results and insights with your team.
Settings Subtab
- Configure and fine-tune key elements of your email marketing efforts.
- Manage Email Senders to ensure emails are sent from appropriate addresses for consistent branding.
- Use Subscription Groups to create targeted email lists based on specific segments for automated, personalized campaigns.
- Control branding with Whitelabels, allowing emails to reflect your dealership’s identity.
- Utilize the Automated Email Blacklist to manage and exclude certain contacts from automated emails, ensuring campaigns reach the right audience.