Want to know how your email campaigns are really performing? Orbee provides powerful insights into your email marketing success through detailed performance metrics. This article will guide you through the key metrics and how to use them.
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Deciphering the Data
First, let's break down the key metrics you'll find in your Orbee campaign reports:
- Processed: The total number of emails you attempted to send.
- Dropped: Emails that weren't sent due to issues like duplicate addresses, spam traps, or unsubscribes.
- Bounced: Emails that couldn't be delivered due to invalid addresses (hard bounce) or temporary issues like a full mailbox (soft bounce).
- Delivered: The number of emails that successfully reached recipients' inboxes.
- Unique Opens: The number of individual recipients who opened your email.
- Unique Clicks: The number of individual recipients who clicked on a link within your email.
- Unsubscribed: The number of recipients who opted out of your email list after receiving your campaign.
- Marked Spam: The number of recipients who reported your email as spam.
Is Your Campaign a Winner?
To gauge your campaign's effectiveness, use this handy table as a benchmark:
Fine-Tuning for Peak Performance
Orbee's metrics empower you to continuously improve your campaigns. Here's how:
- Maintain a Pristine Email List: Regularly clean your list to remove outdated or invalid addresses, minimizing bounces and maximizing deliverability.
- Create Content that Clicks: Craft compelling subject lines and valuable content that resonates with your audience, driving higher open and click-through rates.
- Personalize the Experience: Segment your audience and tailor your emails to their specific interests and needs, boosting engagement and conversions.
Your Questions Answered
To help you get the most out of your Orbee campaigns, we've addressed some common client inquiries:
Q: Why don't all my emails get delivered?
A: You might notice a difference between your total email list size and the number of delivered emails. This is often due to factors like:
- Bounces: Emails that couldn't be delivered due to invalid addresses or temporary server issues.
- Drops: Emails that were intentionally not sent due to duplicates, unsubscribes, or spam traps.
- List Accuracy: It's crucial to maintain a clean email list by regularly removing outdated or invalid addresses.
Q: How can I check if my emails were sent successfully?
A: Orbee makes it easy to track your email campaign status. Within the platform, you can view the status of your campaigns and identify any potential delivery issues. If you encounter any problems, our support team is always ready to assist you.
Learn step-by-step on how to track success campaign sends in this related article: Confirming Your Email Campaign Success
Q: Why are some of my emails bouncing?
A: Bounces happen for various reasons, including:
- Invalid email addresses: Typos or outdated addresses can cause bounces.
- Spam filters: If your email triggers spam filters, it may not reach the inbox.
- Recipient server issues: Temporary issues with the recipient's email server can also lead to bounces.
Orbee provides resources and tools to help you minimize bounces and improve your deliverability.
Q: How can I get help with my email campaigns?
A: Our dedicated support team is here to assist you with any questions or challenges you may encounter. We're committed to providing prompt and helpful support to ensure your email marketing success.
We're continuously improving our platform and support resources to empower you to achieve your email marketing goals. If you have any further questions, don't hesitate to contact us!