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      Email Marketing Template Builder

      To access the template builder, navigate to Email Marketing > Content < Editor. 

      The template builder is composed of 2 parts: appearance and content. You can toggle between the 2 tabs when editing in the Orbee Platform to customize your email marketing template. 

       

      Orbee's email template builder empowers you to craft engaging and effective email campaigns with ease. This knowledge base article provides a comprehensive walkthrough of its features and offers best practice recommendations. Additionally, you can also access to Orbee's existing templates by clicking the Templates button at the top left hand corner and chose from the template gallery.


      Part 1: Appearance

      This tab allows you to customize the overall look and feel of your email.

       

      • General Settings:
        • Message Width: Control the width of your email to ensure optimal display across various devices.
        • Message Alignment: Align the content to the left, center, or right.
        • Default Padding: Set the spacing around your content for better readability.
        • General Background Color: Choose a background color that complements your brand and content.
        • Font: Select a font that is easy to read and reflects your brand identity.
        • Line Spacing: Adjust line spacing to improve readability.
        • Paragraph Bottom Space: Control the spacing between paragraphs.
        • Underline Links: Choose whether to underline hyperlinks.
        • Responsive Design: Ensure your email adapts seamlessly to different screen sizes. (Highly recommended)
        • RTL Text Direction: Select this option if your content is in a right-to-left language.
        • Background Image: Add a background image to enhance visual appeal.
      • Stripes:
        • Customize the appearance of different sections of your email (header, content, footer, info area) with unique background colors, images, and padding.
      • Headings:
        • Define font styles, line spacing, and sizes for different heading levels (H1, H2, H3) to create a clear visual hierarchy.
      • Button:
        • Support of Outlook: Optimize buttons for display in Outlook email clients. (Highly recommended)
        • Button Color: Choose a color that stands out and encourages clicks.
        • Highlight Hovered Buttons: Provide visual feedback to users when they hover over buttons.
        • Font Color: Select a font color that contrasts well with the button color.
        • Text Styles: Apply bolding, italics, or underlining to button text.
        • Border Radius: Adjust the roundness of button corners.
        • Border: Add a border to your buttons for emphasis.
        • Internal Padding: Control the spacing between button text and the button edges.
      • Mobile Formatting:
        • Fine-tune the appearance of your email specifically for mobile devices. Adjust font sizes, button styles, content margins, and full-width button displays for optimal viewing on smaller screens.

      Part 2: Content

      This tab focuses on structuring your email and adding content elements.

       

      • Structures:
        • Select from pre-designed layouts to organize your content into sections (e.g., single column, two columns, three columns). This helps create visual flow and improve readability.
      • Blocks:
        • Image: Add images to enhance visual appeal and convey information.
        • Text: Insert and format text content, including headings, paragraphs, and lists.
        • Button: Include call-to-action buttons to drive conversions.
        • Spacer: Add spacing between elements for better organization and readability.
        • Video: Embed videos to engage your audience.
        • Social: Include social media icons to encourage followers and engagement.
        • Banner: Add eye-catching banners to highlight promotions or special offers.
        • Timer: Create a sense of urgency with countdown timers.
        • Menu: Add navigation menus to help users find relevant information.
        • HTML: Insert custom HTML code for advanced customization. (Use with caution)
        • Carousel: Showcase multiple images or offers in an interactive carousel.
        • Accordion: Organize content into expandable sections to save space and improve user experience.
        • Form: Embed forms to collect user information or feedback.
      • Modules:
        • Utilize pre-built content modules for common email elements like headers, footers, product showcases, and testimonials. This saves time and ensures consistency.

       

      Recommendations:

      • Prioritize Responsive Design: Ensure your emails look great on all devices.
      • Maintain Brand Consistency: Use consistent fonts, colors, and imagery.
      • Use Clear and Concise Language: Get to the point quickly and use a conversational tone.
      • Include Strong Calls to Action: Guide users towards desired actions with clear and compelling buttons.
      • Test Thoroughly: Preview your emails across different email clients and devices before sending.
      • Analyze Results: Track key metrics like open rates and click-through rates to optimize future campaigns.

       

      By following these recommendations and leveraging the powerful features of Orbee's email template builder, you can create email campaigns that drive results and engage your audience.