Why is Meta Delaying Advertisements on My Business Manager Account?

This article explains the reasons why Meta has delayed posting your advertisements.

There may be a few reasons as to why Meta has delayed posting your advertisements.

Reasons why Meta is delaying your ads

One of the reasons include your advertisements being disapproved for not meeting Meta's rules

- This could be because of Meta's 20% rule
- Another possible reason is that your advertisement is not categorized under Special Ad Category

Another reason is that you have created a Meta Business account for the first time and have not made a payment on any advertisements yet. You will see the following message:

You've reached your ad account limit for adding new ad accounts to your business. There's currently no available option to request more ad accounts. Your ad account limit increases based on your advertising spend. Learn how to view your ad account limit in Business Manager.

If you are creating a new Meta Business Manager account with multiple advertising accounts under the same account, it will take a few days for the advertisements to post on all the accounts.
- Meta is doing this to prevent fraud and spamming of similar advertisements.
- For example, if you have 3 new ad accounts under your new business manager account, we will only be able to post advertisements under one account on the same day. We will have to wait for the next day to post on the second account and the third day for the third account.
- You will also have to wait to add additional ad accounts if you receive this message. Meta will also limit your advertising spend until your account has spent more to increase it.
To read more about ad account creation issues, check out Meta's article on how to Troubleshoot Ad Account Creation Issues.