You will find all the brief definitions of the terms used in the Platform and in digital marketing and advertising.
*Note: You can click on the terms which lead to a link with examples and an in-depth definition.
| Term | Definition |
| ADF | ADF represents Auto-lead Data Format; ADF uses XML to export and import automotive customer leads |
| Ad Group | contains one or multiple advertisements that share similar targets |
| Avg. Num. Pages | refers to the average number of site pages that are viewed by the user during a visit |
| Avg. Time Engaged | the average time that your visitor was engaged on your website (clicking, scrolling, new page views, any user activity) |
| Avg. Time Spent | the average amount of time that was spent on your website including idle time |
| Bounce Count | the number of visits that leave the website within 20 seconds |
| Browser | this is the browser that your visitor used to enter your website |
| Browser Version | this is the version of the browser that the visitor is currently using |
| Campaign | the specific actions you organize to promote your car dealership |
| Campaign ID | the identifier that is given to your campaign |
| Conversion Count | the number of converting actions completed by your website visitors |
| Conversion Rate | a percentage that is calculated by the number of converting actions to the number of total visits on the website |
| Converting Action | when a user visits your website and completes an action that meets your business' goals |
| Converting Visit Count | the total number of visits that have completed a converting action. |
| Cross-Model Percentage | the percentage of customers that look at several different models of vehicles as they are browsing your website |
| CPC | cost per click; in reference to advertisements that charges based on clicks |
| Device | this is the operating system that your visitor used (iOS, Android, Windows, Chromium OS, Mac OS X, etc.) |
| Device Type | this includes mobile, tablet, desktop, and other devices used to access your website |
| Device Version | the device version refers to the current operating system version that of the users' device |
| Dimension | any kind of data that can be used to describe what you are tracking with words |
| DNI | Dynamic Number Insertion; method of call tracking |
| Domain | your domain refers to your ISP (typically includes a '.com' address) |
| End Date | the date of the last session of your visitor |
| End Time | the time that the session was ended with your visitor |
| Info | info relates to devices, which includes additional device information |
| Intent Count | he number of total visitors that have intent, which is measured by the engagement of these visitors |
| Intent Rate | the intent is measured by the engagement of the visitor |
| IP | an Internet Protocol Address that is assigned to each device connected to a computer network |
| ISP | the Internet Service Provider (the company where you or your visitor gets internet from) |
| Landing Page | the first page users see when they click a link or advertisement that leads to your website |
| Logo Location | the location of the campaign logo |
| Lead | a conversion that provides you with customer information |
| Medium | how you send your message to your customers |
| Metric | data that has a numerical value; a metric is anything you can count |
| Mismatch Percentage | the difference between how many shoppers are looking at specific models on your lot compared to how many vehicles of those same models |
| New Visit Count | the total number of visits that are visiting your website for the first time |
| New Visit Rate | the percentage of new visits (who have not been to your website before) over total visits |
| Num. Pages | the number of pages that user(s) view when they are on your website |
| Organic | an organic medium is when a user looks up your site using a search engine |
| Organization | the registered organization associated with the IP address |
| Page Tags | labels for your website that include Home, SRP, VDP, Service, Parts, New, Used, Contact, and Lease |
| Page URL | any pageview (with a URL, typically with ".com") the user viewed |
| Page Views | the number of clicks (or views) that your website receives within the given date range |
| Postal Code | the postal code is a mailing code, similar to ZIP code |
| Previous Page URL | the pageview the user was viewing before getting to the current page URL |
| Property ID | the property ID that Orbee assigned to the rooftop associated to the specific account |
| Property Name | the name of the dealership |
| Property Source | the website of the dealership (property) |
| Region | the region refers to the state or province of the user |
| Returning Visit Count | the number of visits that have returned to your website(after visiting a previous time) |
| Source | where the user came from to get to your site |
| Total Num. Pages | the aggregated number of pages that a user or group of users visit as they browse your website |
| True Bounce Rate | the percentage of users that leave your website within twenty seconds of creating a new session (at Orbee) |
| Start Date | the beginning date of a user's website visit |
| Start Time | the beginning time of a user's website visit |
| Source | where the user came from to get to your site |
| SRP | Search Results Page |
| Time Engaged | the amount of time that a user is showing activity on your website |
| Time Engaged Tier | these are 20-second tiers for users that are every twenty seconds (this is so we can group these users) |
| Time Spent | the amount of time a user spends on your website during a visit, which includes the idle time |
| Time Spent Tier | refers to the Time Spent, along with its 20-second tiers; tiers help group users based on the time they spent browsing your website |
| Total Num. Pages | the aggregated number of pages that a user or group of users visit as they browse your website |
| Total Time Engaged | the total amount of time that user(s) spend on the website that shows activity |
| Total Visits | the number of times a user enters the website, regardless of whether the user has visited before |
| UTM Parameter | Urchin Tracking Module parameters; tags added to the end of a URL to allow for tracking |
| VDP | Vehicle Description Page |
| VIN | Vehicle Identification Number |
| Visit Count | the number of visits a user makes to your website |
| Visitor Count | the number of users who have visited the website |
| Visitor ID | generated identification for each visitor on your website |
Last Updated: June 2, 2020 4:52 PM