You will find all the brief definitions of the terms used in the Platform and in digital marketing and advertising.

*Note: You can click on the terms which lead to a link with examples and an in-depth definition.

Term Definition
ADF ADF represents Auto-lead Data Format; ADF uses XML to export and import automotive customer leads
Ad Group contains one or multiple advertisements that share similar targets
Avg. Num. Pages refers to the average number of site pages that are viewed by the user during a visit
Avg. Time Engaged the average time that your visitor was engaged on your website (clicking, scrolling, new page views, any user activity)
Avg. Time Spent the average amount of time that was spent on your website including idle time
Bounce Count the number of visits that leave the website within 20 seconds
Browser this is the browser that your visitor used to enter your website
Browser Version this is the version of the browser that the visitor is currently using
Campaign the specific actions you organize to promote your car dealership
Campaign ID the identifier that is given to your campaign
Conversion Count the number of converting actions completed by your website visitors
Conversion Rate a percentage that is calculated by the number of converting actions to the number of total visits on the website
Converting Action when a user visits your website and completes an action that meets your business' goals
Converting Visit Count the total number of visits that have completed a converting action.
Cross-Model Percentage the percentage of customers that look at several different models of vehicles as they are browsing your website
CPC cost per click; in reference to advertisements that charges based on clicks
Device this is the operating system that your visitor used (iOS, Android, Windows, Chromium OS, Mac OS X, etc.)
Device Type this includes mobile, tablet, desktop, and other devices used to access your website
Device Version the device version refers to the current operating system version that of the users' device
Dimension any kind of data that can be used to describe what you are tracking with words
DNI Dynamic Number Insertion; method of call tracking
Domain your domain refers to your ISP (typically includes a '.com' address)
End Date the date of the last session of your visitor
End Time the time that the session was ended with your visitor
Info info relates to devices, which includes additional device information
Intent Count he number of total visitors that have intent, which is measured by the engagement of these visitors
Intent Rate the intent is measured by the engagement of the visitor
IP an Internet Protocol Address that is assigned to each device connected to a computer network
ISP the Internet Service Provider (the company where you or your visitor gets internet from) 
Landing Page the first page users see when they click a link or advertisement that leads to your website
Logo Location the location of the campaign logo
Lead a conversion that provides you with customer information 
Medium how you send your message to your customers
Metric data that has a numerical value; a metric is anything you can count
Mismatch Percentage the difference between how many shoppers are looking at specific models on your lot compared to how many vehicles of those same models
New Visit Count the total number of visits that are visiting your website for the first time
New Visit Rate the percentage of new visits (who have not been to your website before) over total visits
Num. Pages the number of pages that user(s) view when they are on your website 
Organic an organic medium is when a user looks up your site using a search engine
Organization the registered organization associated with the IP address
Page Tags labels for your website that include Home, SRP, VDP, Service, Parts, New, Used, Contact, and Lease
Page URL any pageview (with a URL, typically with ".com") the user viewed 
Page Views the number of clicks (or views) that your website receives within the given date range
Postal Code the postal code is a mailing code, similar to ZIP code
Previous Page URL the pageview the user was viewing before getting to the current page URL
Property ID the property ID that Orbee assigned to the rooftop associated to the specific account
Property Name the name of the dealership
Property Source the website of the dealership (property)
Region the region refers to the state or province of the user
Returning Visit Count  the number of visits that have returned to your website(after visiting a previous time)
Source where the user came from to get to your site
Total Num. Pages the aggregated number of pages that a user or group of users visit as they browse your website
True Bounce Rate the percentage of users that leave your website within twenty seconds of creating a new session (at Orbee)
Start Date the beginning date of a user's website visit
Start Time the beginning time of a user's website visit
Source where the user came from to get to your site
SRP Search Results Page
Time Engaged the amount of time that a user is showing activity on your website
Time Engaged Tier these are 20-second tiers for users that are every twenty seconds (this is so we can group these users)
Time Spent  the amount of time a user spends on your website during a visit, which includes the idle time
Time Spent Tier refers to the Time Spent, along with its 20-second tiers; tiers help group users based on the time they spent browsing your website
Total Num. Pages the aggregated number of pages that a user or group of users visit as they browse your website
Total Time Engaged  the total amount of time that user(s) spend on the website that shows activity
Total Visits the number of times a user enters the website, regardless of whether the user has visited before 
UTM Parameter Urchin Tracking Module parameters; tags added to the end of a URL to allow for tracking
VDP Vehicle Description Page
VIN Vehicle Identification Number
Visit Count the number of visits a user makes to your website
Visitor Count the number of users who have visited the website
Visitor ID generated identification for each visitor on your website


Last Updated: June 2, 2020 4:52 PM