This article goes over why your Google Ads account may have been suspended.
What you need to know
- You will receive an email notification that alerts you of an account suspension
- Suspended accounts cannot run ads or create new content; advertisers can still access suspended accounts and any associated reports
- Accounts that are related to the suspended account may be suspended if it uses the same email or payment method, or accounts linked to the same manager account
- Merchant Center accounts linked to the suspended Google Ads accounts may be suspended
- Any new accounts that the advertiser tries to create may be suspended
Why Google suspends ad accounts
Google suspends ad accounts when:
- The Google Ads policies and terms and conditions have been violated
- You can also be suspended due to billing and payment issues
- You can be temporarily suspended due to unauthorized account access
- If your account did not comply with Google Ads Grants
Most likely, your dealership's account may have been suspended due to:
- Billing and payment issues
- Landing pages/redirects that provide a bad user experience
- Having more than one account
- Poor quality landing pages (VDP is not working, not functional)
Suspension due to violations of policy or terms & conditions
Accounts that are suspended due to violations of the policies can be suspended and not allowed to advertise with Google again. You can submit an appeal if you believe that there has been an error and your dealership hasn't violated Google's policy. If you do submit an appeal, you will need to make sure that it is thorough, accurate, and honest.
- Google Ads Policies
- Google Ads Payment Terms & Conditions (You will need to select Google Ads, your country, and the currency to view the terms and conditions)
| Suspension Type | Description | Example(s) |
| Circumventing Systems |
|
Example 1: Cloaking that aims at or results in interference with Google’s review systems, or hides or attempts to hide non-compliance with Google Ads policies Example 2: A paid-for call directory service repeatedly adds and removes keyword content related to unaffiliated businesses and/or government services after an ad has been approved; a paid-for call directory service changes its landing page to replace a non-premium number linked to an ad that was approved, with a premium number. Example 3: Repeated policy violations across any of your accounts, including creating new domains or accounts to post similar ads to ads that have been disapproved |
|
Examples: Misspelling prohibited words or phrases to avoid ad disapproval; manipulating trademark terms in the ad text to avoid the restrictions associated with the use of that trademark | |
| Counterfeit |
|
Examples: non-authentic products that have brand name labels or logos |
| Unacceptable business practices |
|
Examples: Enticing users to part with money or information under false or unclear pretenses; presenting a false identity, business name, or contact information; directing content about politics, social issues, or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself |
| Unfair advantage |
|
Example 1: Affiliates that advertise on Google Ads against the applicable affiliate program rules. Example 2: Promoting the same or similar content from multiple accounts on the same or similar queries, trying to show more than one ad at a time for your business, app, or site |
Billing and payment issues
You may be suspended due to the following reasons:
| Suspension Reason | Description | Solution |
| Promotional code abuse | If you attempt to sell promotional codes or use more than one promotional code on an account, the account may be suspended. For more information, see the country-specific terms and conditions for promotional codes. | If you believe there’s been an error, please submit an appeal. |
| Requesting a chargeback | If you instruct your bank or credit card company to reverse a charge that was paid against a legitimate Google Ads balance (also known as requesting a chargeback) your account may be suspended. |
To resolve the suspension:
|
| Suspicious payment activity | If we detect suspicious or fraudulent payment activity on your account, Google Ads may restrict how much the account can spend or suspend the account. | If you believe there’s been an error, please submit an appeal. |
| Unpaid balance | If your account has one or more unpaid balances, it may be temporarily suspended. |
To resolve the suspension:
|
Note: If you pay for Google Ads with a bank account (also known as direct debit), you’ll need to submit proof of payment with your appeal. You’ll need to upload a copy of your bank statement, or a screenshot that captures the following details from your online bank account: your name, a record of the payment you made to Google, and your current account balance.
Temporary suspensions due to unauthorized account access
If we detect that an unauthorized user is trying to access your Google Ads account, we’ll temporarily suspend your account to protect against unauthorized charges.
- To resolve the suspension: Fill out this form, and we’ll help you secure your account so you can start running ads again.
Google Ad Grants policy compliance
- To resolve the suspension: Please review program policies to see if you can request reactivation.
How to request a refund
If your account was suspended, and you qualify for a refund, you can always cancel your account and receive your refund.