How to Connect Your Google Ads Account to Google Analytics

Connect Google Ads to Google Analytics

To ensure your Google Analytics account is correctly linked to your Google Ads account, you will need to do the following in your Google Analytics account.

Before you begin:

1. You must be an administrator or editor to the GA4 property
2. You must have administrative access to the Google Ads account

Follow these steps to link your GA4 to Google Ads:

1. In Admin under Product links, click Google Ads links.
   
   
   
   
2. Click Link.
3. Click Choose Google Ads accounts, then select the Google Ads accounts you want to link.
   
   
   
   
4. If you don't see the Google Ads account you want to link, you may not have the required permissions. See “before you begin” section above.
5. Click Confirm and then click Next.
6. The option to Enable Personalized Advertising will be turned on by default.
7. Expand the Enable Auto-Tagging option to enable auto-tagging or leave your auto-tagging settings as they are.
   1. If you enable auto-tagging when you link to a manager account, then auto-tagging will be enabled on all Google Ads accounts directly linked to the manager account
      
      
      
      
8. Click Next, then review your settings.
9. Click Submit to link your accounts.

Your Google Ads account is now linked to your Google Analytics. Allow up to 24 hours for this view to show in Google Ads.