How to Find Events in GA4 and Mark Them as Conversion (Key Events)

Marking events as “key events” in GA4 will allow you to use those events as conversions in your Google Ads account. Be sure to link your Google Ads account to Google Analytics before completing these steps.

Step 1: Find Your Events in GA4

• Sign into Google Analytics.
• Click the gear in the bottom left corner of the page to open the Admin setting.
• Under Data display, click on Events.
  
  

Step 2: Mark You Event as a “Key Event”

Find the events you would like to mark as key events and toggle the switch on to Mark as key event. You can reverse this action at any time by clicking the toggle switch.