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How to Implement 10DLC Compliant SMS Text on Dealership Websites

How to Implement 10DLC Compliant SMS Text on Dealership Websites

Overview

This article provides the standardized, 10DLC (10-Digit Long Code) compliant language required for dealership websites to ensure legal compliance when collecting consumer phone numbers for text messaging. Implementing this text correctly prevents carrier blocking and ensures your SMS marketing campaigns remain active.

Prerequisites

  • Access to your website's Content Management System (CMS) or form builder tools.
  • Admin access to edit your website's Privacy Policy page.
  • The official legal name of your dealership to populate the placeholder text.

Step-by-Step Instructions

Step 1: Update Lead Capture Forms

Review the forms on your website that collect phone numbers. Depending on your form design, choose one of the two compliant text formats below and place it directly beneath the form submission button.

  • Option A: For forms utilizing a mandatory opt-in checkbox Copy and paste the following text beneath the form submission Call-to-Action (CTA) button, ensuring the user must check a box to agree:

    “By checking this box, I agree to receive in-person or automated telemarketing calls and texts from [Insert Dealership Name] at the number entered. I understand that consent is not required for purchase. Message frequency varies. Message and data rates may apply. Text STOP to opt-out, HELP for help. View our [Privacy Policy hyperlink].”

  • Option B: For standard forms without an opt-in checkbox Copy and paste the following text directly underneath the form submission button:

    "By submitting this form, I consent to receive transactional, informational, and marketing text messages from [Insert Dealership Name]. Consent is not a condition of any purchase. Message and data rates may apply. Message frequency varies based on your activity. You can unsubscribe at any time by replying STOP. For additional assistance, reply HELP. View our Privacy Policy and Terms of Service."

Step 2: Update the Site Privacy Policy

Carriers strictly audit website privacy policies during the 10DLC registration process. You must add a dedicated section specifically addressing SMS privacy.

  1. Navigate to your website's Privacy Policy page.
  2. Create a new, distinct section. Do not bury this language inside existing paragraphs.
  3. Paste the following exact header and text into the new section:

SMS and Mobile Communication Privacy Policy

[Insert Dealership Name] is committed to protecting your privacy. We do not sell, rent, lease, or share mobile numbers or SMS consent data collected on our website with third parties, affiliates, or partners for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties under any circumstances.

By providing your phone number on our website forms, you explicitly consent to receive transactional, informational, and marketing text messages from [Insert Dealership Name]. Message and data rates may apply. Message frequency varies based on user activity. You may opt out of receiving text messages at any time by replying STOP to any text message you receive from us, or reply HELP for further assistance.

Step 3: Audit and Verify Changes

  1. Open a live page on your website containing a lead form.
  2. Ensure the compliance text is fully visible, legible, and that the Privacy Policy hyperlink successfully routes users to the updated policy page.
  3. Click Save or Publish in your CMS to push all changes live.