This article goes over the significance of Orbee's implementation of the Meta Pixel.
What is a Meta Pixel?
Meta Pixel is a script that is added on to your website by Orbee. The Meta Pixel tracks website activity to help retarget shoppers that visit your website based on their activity for a more personalized advertising experience. It also helps track conversions and actions to measure the success of your Meta campaigns on the Meta Business Manager.
Orbee's implementation of the Meta Pixel
We integrate Meta Pixel with Orbee's Meta Pixel to track shopper actions on the website, enabling us to create custom events and automotive-specific segments that aren't available in Meta’s interface. These segments are synced with Meta Pixel, allowing us to track actions like car model page views, adjust retargeting groups, and build lookalike audiences based on Orbee’s tracking.
We can also create groups of users that dealers would want to retarget based on their requests. These requests can depend on if the shopper is:
- A new visit, new visitor, if they view a specific page
- If they came from a specific source/medium/campaign
- If they have visited before
- If they view a number of pages
- If they visited before during a specific time period