What is DNS whitelabeling?
DNS whitelabeling is a technique that allows you to use your own domain name for your email sending infrastructure. This means that your emails will appear to be coming from your own domain, rather than from a third-party service.
Why is DNS whitelabeling important for email marketing?
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Improved deliverability: When you use your own domain name, your emails are more likely to be delivered to the inbox. This is because email providers are more likely to trust emails that come from a legitimate domain.
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Enhanced brand reputation: DNS whitelabeling helps to build your brand reputation. When your emails appear to be coming from your own domain, it shows that you are a credible and trustworthy sender.
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Increased customer trust: Customers are more likely to trust emails that come from a familiar domain. DNS whitelabeling can help you to build trust with your customers and increase their engagement with your emails.
Root and Sub Domains
When it comes to email marketing, your domain name plays an important role. Your domain name is your website address (e.g. dealership.com), and it has two key parts:
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Root Domain: This is your main domain name, the core of your online identity.
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Subdomain: Think of subdomains as separate sections within your main domain. They are added before your root domain (e.g. cars.dealership.com).
While it might seem simpler to use just your root domain for all your email marketing, setting up unique subdomains for each of your stores offers significant advantages:
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Isolated Reputation: Each dealership builds its own sender reputation independently. This means if one dealership has deliverability issues (e.g., high spam complaints), it won't negatively affect the others. Alternatively, using one domain for all stores could hurt everyone.
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Stronger Authentication: Individual subdomains allow for separate SPF, DKIM, and DMARC authentication, which increases trust with email providers and improves deliverability.
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Better Data Analysis: Subdomains allow you to separate click tracking data by dealership, providing more granular insights for reporting and analysis.
SPF, DKIM, and DMARC
When you set up DNS whitelabeling with Orbee, we automatically include the necessary SPF, DKIM, and DMARC records for your domain. These records are essential for email authentication and help to further improve your deliverability. Here's why they're so important:
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SPF (Sender Policy Framework): This record verifies that Orbee is authorized to send emails on behalf of your domain. It helps prevent spammers from forging your domain and sending emails that appear to be from you.
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DKIM (DomainKeys Identified Mail): DKIM adds a digital signature to your emails, verifying that the content hasn't been tampered with during transit. It helps ensure the integrity of your emails and protects your reputation.
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DMARC (Domain-based Message Authentication, Reporting & Conformance): DMARC builds on SPF and DKIM by telling email providers what to do with emails that fail authentication. This helps to protect your domain from phishing and spoofing attacks.
How does DNS whitelabeling work?
DNS whitelabeling works by creating DNS records that point to Orbee's email servers. These records, including SPF, DKIM, and DMARC, tell email providers that your domain is authorized to send emails on your behalf.
In conclusion
DNS whitelabeling is a valuable tool for any business that uses email marketing. By using your own domain name and including essential authentication records, you can significantly improve your email deliverability, enhance your brand reputation, and increase customer trust.