This article over Inventory Connect for your dealership and its benefits.
What is Inventory Connect?
Inventory Connect integrates seamlessly with your inventory feed provider to generate tailored advertisements for your dealership. By accessing real-time data on the vehicles in your inventory, we create targeted ads that reflect the current stock of your dealership. This ensures your ads are always up-to-date, enhancing the effectiveness of your advertising campaigns.
How does Inventory Connect work?
Inventory Connect utilizes various feeds to pull detailed information about your vehicles and generates Google search ads based on this data. With templatized ads, you can effortlessly manage hundreds of advertisements at once. Whether it’s specific models, makes, VINs, or new vs. used cars, Orbee automatically updates these ads as your inventory changes, ensuring accuracy and relevance.
What are the benefits of Inventory Connect for my dealership?
- Automatic Updates: Ads are adjusted in real time if a vehicle is no longer available or if there are price changes. If your dealership creates ads with us, we can promptly update them in-house and relaunch them.
- Ad Management: On the Orbee platform, you can create custom vehicle sets and track the number of shoppers viewing specific vehicles. This helps in optimizing ad placements based on inventory levels and shopper interest.
- Enhanced Advertising: VIN-specific advertisements and other targeted campaigns are efficiently managed, providing your dealership with a streamlined advertising experience.
Inventory Connect ensures that your ads are always in sync with your current inventory, offering a more effective and efficient approach to dealership advertising.