What Is a Medium?

A Medium is how you send your message to your customers. 

• This could be in the form of an email, organic, a referral, cpc, display, or (not set) 
  • Most advertising mediums would display as "cpc" or "display"
    
    • A display advertisement is an advertisement that is typically shown with an image on Google, Facebook, or Instagram
  • An organic search is when the visitor uses a search engine to specifically look up your car dealership.
  • Referrals are when another website puts your website link on their website and users click on that link to get to your website.
  • When the medium displays (not set) on the Orbee Platform, that means the medium is unknown.