About Meta's Ad Account Spending Limit

This article goes over Meta's Ad account spending limit.

About the Spending Limit

• Setting an account spending limit is not available for users that make manual payments. If you have a prepaid balance, there will be no option available for you.
• The spending limit is a lifetime limit on the amount Meta Ads can spend on all advertising campaigns 
  • The spending limit allows you to control your costs so that you do not overspend
  • This means that the limit does not end per month; the budget you set lasts  until it runs out or you stop it
• There is a tracker in your payment settings that allow you to see how much you have spent 
  
  • If your amount spent reaches its limit, the advertisements will pause and stop spending money.
  • The advertisements will still be listed as active to allow for change, a reset, or the ability to resume immediately
    
    

How do I update the spending limit?

There are a few things you need to remember before you can set a limit on your ads account.

• Your Meta Ads account needs to be an admin to have the ability to update the account spending limit. 
• If your ad account is set up with manual payments, you won't have the option to set a spending limit.
• You cannot set a spending limit that is less than 10% above what you have already spent.
  • For example, if your current limit is $150 and you have spent $100, the minimum you can lower the limit to is $110. 

Follow these steps to update your account spending limit:

1. Go to your Payment Settings in Ads Manager
2. In the Set Your Account Spending Limit section, click change.
3. Enter the limit you would like to use. 
4. Click Update Limit. 

• It takes 15 minutes to update and apply to your ads account. The amount that was already spent will be added to the new limit. 
• In order to keep advertising, you will need to update your limit or reset your spend to $0.