Meta Customer List Terms Requirement for Orbee List Audience Sync

Overview

To export or push list-based customer audiences from Orbee to Meta (Facebook/Instagram), your business must accept Meta's Customer List Custom Audiences Terms of Service.

Meta enforces this requirement directly on the ad account level. Orbee cannot push or create list-based audiences until these terms are accepted by an authorized admin on your Meta Ad Account.

Why Is This Required?

Meta requires advertisers to acknowledge compliance with data privacy regulations before processing customer PII (Personally Identifiable Information) such as email addresses or phone numbers.

If these terms are not accepted, Meta will reject audience push attempts from Orbee, resulting in API sync errors or stuck sync statuses.

Prerequisites

Before accepting the terms, ensure:

• You are logged into Facebook with a user profile that has Admin permissions on the Meta Business Manager and target Meta Ad Account.
• You have your Meta Ad Account ID ready (found in Meta Ads Manager or Business Settings).

Follow these steps to complete the one-time acceptance for each Meta Ad Account connected to Orbee:

Method 1: Direct Link Acceptance (Fastest)

1. Copy the following URL: https://business.facebook.com/ads/manage/customaudiences/tos/?act=YOUR_AD_ACCOUNT_ID
2. Replace YOUR_AD_ACCOUNT_ID at the end of the URL with your numeric Meta Ad Account ID.
3. Paste the updated URL into your browser address bar and press Enter.
4. Review Meta's terms and click Accept.

Method 2: Manual Acceptance via Ads Manager

1. Open Meta Business Suite or Ads Manager.
2. Navigate to All Tools > Audiences.
3. Click Create Audience and select Custom Audience.
4. Select Customer List as the source and click Next.
5. When prompted with the terms banner, click Accept Terms.

Once accepted:

1. Return to the Orbee Platform.
2. Retry or initiate your list audience push to Meta.
3. Your audience will begin syncing according to standard Meta processing timelines.