Why are there different colors on the metric rates?

The source/medium tables have different colors for the metric rates, and this article will explain the differences.

For some metrics, a higher percentage can be positive, whereas others can be negative. 

Knowing this, we can distinguish the different colors for the metric rates. 

Below, we have a list of how Orbee determines the color ranges for each metric:

  • Intent Rate
    • 0-5% is Red
    • 5-10% is Yellow 
    • More than 10% is Green
  • True Bounce Rate
    • 0-30% is Green
    • 30-50% is Yellow
    • More 50% is Red
  • For Conversion Rate, we do not display it with color because the rates were too small to find a good range breakdown. 
  • When you are looking at these colors, please realize that not all metric rates in red are a negative result of your marketing efforts.
  • There are several reasons as to why your rates may be marked as red. It could be a specific campaign type or that your website is not optimized for the best user experience. 

Last Updated: Dec 9, 2019 4:25 PM

If you have any other questions, feel free to search the Knowledge Base or contact an Orbee representative.