The Onsite Corner Overlay Performance report provides key metrics for the Orbee onsite popup tool; including impressions, views, interaction rates, and shopper engagement by device type.
The Onsite Corner Overlay Performance report provides key metrics for the Orbee onsite popup tool; including impressions, views, interaction rates, and shopper engagement by device type. It also compares the shopping behaviors of shoppers who have interacted with the tool and those who did not. The report loads the last 7 days by default. It is filterable by date range.
‼️Because of the size of the data being pulled, there can be delays in load times for the report for larger date ranges. Multiple refresh attempts may be necessary in these cases.
View the Report
- Sign in to Orbee
- From the top menu, select Analytics
- On the left, scroll down to Dashboards and select Onsite Corner Overlay Performance
Where the data comes from
The Onsite Corner Overlay Performance is sourced from Orbee First Party data or website data. This is the data that is collected via the Orbee script that is injected onto your website and within (vendor-approved) digital retailing tools and iframes.
‼️It’s important to ensure that all expected urls are tagged or written out properly
Onsite Corner Overlay Performance Summary
Popup Impressions
- The total number of times the popup was displayed; low impressions may indicate a need to adjust popup placement or timing to increase visibility.
Popup Views
- The number of times shoppers viewed the popup; if views are low, consider refining the content or adjusting the timing to make it more compelling.
Interaction Rate
- The percentage of viewers who engaged with the popup; a low interaction rate suggests the need for more enticing messaging or better timing to boost engagement.
Form Submission Rate
- The percentage of interactions that resulted in a form submission; if low, simplify the form or offer a stronger incentive to encourage completions. Aim for a form submission rate of 1-2% to ensure you're capturing high-quality leads.
VDP Views
- The number of VDP views resulting from the popup interaction; low VDP views suggest the need for more targeted content or better vehicle-specific offers in the popup.
Popup Ignores
- The number of times shoppers dismissed the popup without interacting; high ignores may indicate the popup is irrelevant or poorly timed, requiring adjustments in design or triggers.
Form Submissions
- The total number of form submissions from the popup; if submissions are low, optimize the form’s user experience or incentivize completions with a more compelling offer.
What Device Are Shoppers Using?
- A breakdown of device types (mobile, desktop, tablet) used by shoppers; if mobile usage is high, consider optimizing your page for mobile responsiveness to enhance user experience
Shopper Comparison Metrics: Engaged vs. Non-Engaged Pop-up Shoppers
This section compares key metrics between shoppers who interacted with the onsite corner overlay (popup) and those who did not, offering valuable insights into how the popup influences shopper behavior.
Page Views (Engaged vs. Non-Engaged Shoppers)
- High-intent shoppers typically view 8-12 pages during their visit, showing deeper interest in your inventory. The page view comparison metric allows you to compare the engagement between shoppers who interacted with the popup versus those who did not. Shoppers who engaged with the popup are expected to have 20-30% more page views than non-engaged shoppers. If your popup is driving fewer views, consider revising the timing, messaging, or content to boost interaction.
Average Time Engaged (Engaged vs. Non-Engaged Shoppers)
- High-intent shoppers generally spend 5-10 minutes per session engaging with content. The comparison metric highlights the difference in average time spent on the site between the two shopper groups. Engaged shoppers typically stay 25-40% longer than non-engaged shoppers, indicating greater interest and likelihood to convert. If engaged shoppers are not spending more time, test variations of the popup’s content or layout to enhance interaction.
📕Impact on Shopper Intent
The higher the engagement (more page views, more time spent), the more likely the shopper is to convert. The popup’s ability to generate 10-20% more conversions from engaged shoppers shows its effectiveness in targeting high-intent visitors. If the conversion gap between engaged and non-engaged shoppers is smaller, try testing different incentives or call-to-actions within the popup to drive more conversions.
Where Did Engaged Shoppers Come From?
This chart shows the total number of interactive shoppers (on the Y-axis) and their corresponding source/medium (on the X-axis), helping you understand where your highest-engaging traffic is originating.
By analyzing this data, you can identify which marketing channels or campaigns are driving the most engaged, high-intent shoppers, allowing you to prioritize and optimize the most effective sources/mediums. If certain channels are performing well, consider increasing investment there. Conversely, if others are underperforming, investigate potential improvements or reduce spend.
Onsite Popup Shopper Data
This raw data table displays details of shoppers who completed a form submission, including their name, email, vehicle of interest, VIN, submission date, and last seen date.
This data allows you to follow up directly with high-intent shoppers by identifying their specific vehicle interests. By knowing the last time they were seen, you can tailor follow-up actions to re-engage these leads effectively, increasing the likelihood of conversion.
