Orbee vs. Google Analytics: Unique Advantages for Automotive Dealerships
Orbee offers tailored features for automotive dealerships, including:
- Visitor-Level Tracking: Orbee tracks individual customer journeys across visits, providing deeper insights into behavior, unlike Google Analytics, which focuses on sessions.
- Lead Attribution & Sales Conversion: Orbee excels in attributing leads and sales to specific marketing efforts, offering more granular insights than Google Analytics.
- Inventory Integration & VDP Tracking: Orbee integrates with dealership inventory systems, enabling detailed tracking of vehicle detail page (VDP) views, which Google Analytics lacks.
- Phone Call Tracking: Orbee provides advanced phone call tracking and attribution linked to marketing sources, a feature with limited capabilities in Google Analytics.
- Real-Time Data: Orbee delivers real-time data and reporting, enabling immediate insights and agile decision-making, while Google Analytics has reporting delays.