What is domain reputation?
Domain reputation is the perceived trustworthiness and credibility of the dealership's email domain by email service providers (ESPs). It is determined based on various factors, including the domain's sending practices, email content quality, engagement rates, and compliance with email industry standards and regulations. A positive domain reputation leads to higher email deliverability rates, ensuring that marketing emails reach recipients' inboxes instead of being filtered into spam folders or blocked altogether. Conversely, a poor domain reputation can result in lower deliverability, increased likelihood of emails being marked as spam, and potential blacklisting by ISPs. Therefore, maintaining a positive domain reputation is essential for the success of email marketing campaigns.
Reputation Repair
Maintaining a positive domain reputation is crucial for ensuring that marketing emails reach the intended recipients' inboxes. If your dealership is facing challenges with domain reputation, this guide will help. Each step is designed to methodically tackle specific aspects contributing to any reputational challenges, ensuring a comprehensive and effective strategy for rebuilding your domain reputation in email marketing.
Step 1: Assess Your Current Reputation
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Evaluate your email sending practices and reputation to identify areas for improvement.
Step 2: List Validation
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Verify the authenticity of your email recipient lists to enhance deliverability and engagement.
Step 3: Template Optimization
Refine email templates to maximize effectiveness in engaging recipients.
Step 4: Engaged Campaigns
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Create targeted campaigns to foster meaningful interactions and build rapport with your audience.
Step 5: Gradual Volume Increase
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Incrementally scale up your email volume while monitoring performance metrics to ensure sustainable growth and reputation management.
Step 1: Assess Your Current Reputation
Assess your domain's current reputation by analyzing campaign performance. Identify areas for improvement such as low open/click rate, high bounce rates, or spam complaints. Understanding why your reputation is low will help you formulate targeted strategies for improvement. Compare your campaign performance to the following benchmark:
Step 2: List Validation
Cleanse your email lists by validating them to remove bad addresses and spam traps from your audience. This step is crucial for improving deliverability and ensuring that your emails reach genuine, engaged recipients.
Orbee offers this service at $X per email. Coordinate with our customer success managers to validate any lists that are being uploaded to Orbee from an external CRM. Our team will work closely with you to ensure a seamless integration process and provide ongoing support to optimize the quality of your email lists.
Step 3: Template Optimization
Optimize your email templates to ensure compatibility with different email clients and devices. Tailor your templates for each client's preferences and optimize them for mobile devices to enhance user experience and engagement.
Our template builder simplifies the process of creating visually appealing and functional email templates, ensuring that your emails look great and perform well across all devices and email clients. Orbee's email marketing manager is available to provide optimized templates to get you started.
Step 4: Engaged Campaigns
Develop email campaigns targeting engaged shoppers to maximize the impact of your efforts. Craft personalized and relevant content that resonates with your audience's interests and preferences, driving higher engagement and ultimately improving your domain reputation.
Step 5: Gradual Volume Increase
For specific email clients blocking your emails, adopt a gradual approach to rebuilding trust. Slowly increase your sending volume over time while closely monitoring deliverability metrics. This gradual ramp-up demonstrates your commitment to sending relevant and valuable content, helping to regain the trust of email clients.