Segment Naming Conventions: Transition to Browser-Friendly Characters
A guide to Orbee’s updated segment naming conventions.
Overview Orbee is updating its guidelines for segment labels. To improve cross-platform compatibility and eliminate sync issues with external systems, we are transitioning to browser-friendly naming conventions for all segment labels.
Why is this change necessary? Characters like colons (:) and dashes (-) are widely used within segment labels for organization. Recent configuration requirements from major advertising and analytics platforms, most notably Google Analytics 4 (GA4), restrict the use of special characters. Transitioning to browser-friendly characters ensures stable data transmission.
The New Naming Standard Moving forward, when creating segments, all segment labels will consist only of:
- Alphanumeric characters (letters and numbers)
- Underscores (_)
Examples:
| Segment Name | Historical Segment Label | Updated Segment Label |
| All VDP | vdp_view:all_vehicle-content | vdp_view_all_vehicle_content |
| Finance Page | page-view:finance-content | page_view_finance_content |
| Visitors with 4 visits | page_state:visit_count_eq_4 | page_state_visit_count_eq_4 |
Summary
This update is driven by our commitment to improving platform stability, ensuring peak performance, and maintaining seamless data delivery across marketing channels.