This report offers insights into a dealership's effectiveness in capturing customer information, enhancing engagement and marketing.
By analyzing visitor identification trends and traffic sources, dealerships can optimize strategies to boost shopper identification rates and utilize the data for targeted follow-ups and sales outreach.
‼️Because of the size of the data being pulled, there can be delays in load times for the report. Multiple refresh attempts may be necessary in these cases.
View the Report
- Sign in to Orbee
- From the top menu, select Analytics
- On the left, scroll down to Dashboards and select Shopper Identification Overview
Where the data comes from
The Shopper Identification Overview is sourced from Orbee First Party data or website data. This is the data that is collected via the Orbee script that is injected onto your website and within (vendor-approved) digital retailing tools and iframes.
‼️It’s important to ensure that all expected traffic sources are tagged properly for accurate reporting. Most sources will have auto-tagging features available, but it’s good practice to check with your partners to ensure proper tagging even in manual tagging cases.
Shopper Identification Summary
These metrics provide a snapshot of website traffic and identification efforts. Dealerships can use them to evaluate the overall success of shopper identification initiatives and track progress over time.
How many shoppers were identified day-by-day?
This daily trend graph shows the count of returning and newly identified visitors, helping dealerships understand identification patterns and adjust efforts to maximize new shopper identification.
Shopper Identification - Source Medium
This chart displays the source medium for identified shoppers, allowing dealerships to identify the most effective channels for capturing customer information and optimize campaigns accordingly.
Newly Identified Shoppers
This table lists the contact information of newly identified shoppers, enabling dealerships to take immediate action with targeted sales or marketing outreach. The ability to export the data ensures seamless integration with CRM or follow-up workflows.