The Shoppers tab helps dealerships track leads, view shopper activity, and reconnect with past leads. It also includes tools to manage leads, understand customer locations, and create audience segments for targeted marketing.
Overview
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Form Leads and Shopper Profiles
The Shopper Profile feature allows your dealership to closely examine the journeys of individual shoppers, providing a detailed view of their behavior and preferences as they interact with your website. Once a shopper shares their contact information (email or email and phone number), their actions on your site contribute to the creation of a unique Shopper Profile. This profile is further shaped by the different audience segments they belong to, offering valuable insights into their interests and how they respond to advertising efforts. By understanding these individual profiles, both Orbee and your dealership gain a deeper understanding of your customers, enabling you to tailor your marketing strategies and create more personalized experiences.
Lead Reactivation Reports
Set up Lead Reactivation Reports to re-engage past shoppers who may have shown interest but haven't converted yet. This tool helps you identify and target those leads, bringing them back into the sales funnel.
Locations
The Locations section provides insights into where your shoppers are coming from. By analyzing this data, you can better understand your audience's geographic distribution and tailor your marketing efforts accordingly.
Segmentation
Sgmentation categorizes website visitors based on their actions, such as browsing new car pages or exploring service specials. By tracking these interactions, individual shopper profiles are created, enabling a deeper understanding of customer preferences and behavior. This segmentation process powers targeted advertising campaigns and personalized retargeting efforts.
Within the Shoppers tab, dealerships can leverage these detailed profiles to optimize lead management and refine their marketing approach. The flexibility of custom segments ensures you can track specific actions relevant to your business goals. Orbee's comprehensive segmentation capabilities empower you to analyze shopper data, create targeted marketing campaigns, and ultimately drive greater engagement and conversions.
Advertisements
Shopper profiles play a vital role in refining advertising strategies. By segmenting your audience based on their behaviors and preferences, we can deliver highly targeted advertisements that resonate with specific customer groups.
Orbee's Pixel allows us to track customer interactions across various touchpoints - email, website browsing, and previous ad engagements. This data further enriches shopper profiles, enabling us to create personalized retargeting campaigns. For example, we can identify customers who are likely to respond to email offers and tailor promotions accordingly.
Leads Subtab
The Leads subtab provides a comprehensive view of all your dealership's leads, offering tools to manage and optimize them effectively.
- Lead Lookup: Search for and view detailed information about your leads.
- Web Leads: Track and analyze leads generated directly from your website, helping you understand visitor behavior and engagement.
- Third-Party Leads: Manage leads sourced from external platforms or partners, ensuring you capture all potential customers.
- Lead Destinations: Organize and direct your leads to the appropriate channels or teams for follow-up and conversion.
- Lead Sources: Identify where your leads are coming from, whether it's organic search, paid ads, or referrals, to optimize your marketing strategies.
- Lead Reactivation: Re-engage past leads that haven't yet converted, giving you another chance to bring them back into the sales funnel.
Reports Subtab
The Reports tab provides essential data and insights to help your dealership make informed decisions and optimize performance.
- New Inventory Analysis: Analyze your new inventory to understand trends, performance, and opportunities for improvement.
- Locations: Review geographic data to see where your customers and leads are coming from, helping you tailor your marketing efforts to specific regions.
Segments Subtab
The Segments tab allows you to categorize and analyze your dealership's audience based on specific criteria.
- List: View and manage all your segments, enabling you to organize your audience into targeted groups for more personalized marketing efforts.
- Analysis: Dive deeper into each segment's behavior and performance, helping you identify trends and opportunities for optimizing your strategies.