Source Medium Overview
The Source Medium includes detailed metrics and analysis for each source and medium. You can access this page by by navigating to the Orbee Platform > Analytics > Analyze > Source Medium. The default date displayed in the Source Medium section of the Orbee Platform is the previous month, and if the current month is incomplete, it will also show the current month.
At the top, you'll see the Total Visits along with the percentage change compared to the previous month. On the right side, the date range is shown along with a date drop-down selection tool where you can adjust the date range for the data you want to view.
The platform offers flexibility in how you view your data. You can choose to see all campaigns, even those without intentional tagging, by clicking Show All. Additionally, you can toggle between viewing metrics as percentages by clicking Rates or raw numbers by clicking Counts. If you're looking for a specific source or medium, you can quickly find it by typing its name into the search bar.
Based on which view you're in (Rates or Counts), you'll see the following metrics:
| Dashboard Metrics (in Rates) | Dashboard Metrics (in Counts) |
| Total Visitors: Number of unique individuals visiting from that source/medium. | Total Visitors: Number of unique individuals visiting from that source/medium. |
| Total Visits: Total number of visits (including repeat visits) from that source/medium. | Total Visits: Total number of visits (including repeat visits) from that source/medium. |
| Vehicle Views: Total number of times vehicles were viewed on the website. | Vehicle Views: Total number of times vehicles were viewed on the website. |
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Avg. Vehicle Views per Visitor: Average number of vehicle views per visitor.
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Avg. Vehicle Views per Visitor: Average number of vehicle views per visitor.
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New Visit Rate: Percentage of total visits that are from new visitors (first-time visitors). |
New Visit Count: Total number of visits from new visitors. |
| Returning Visit Rate: Percentage of total visits that are from returning visitors (visitors who have visited the site before). | Returning Visit Count: Total number of visits from returning visitors. |
| True Bounce Rate: Percentage of visitors leaving after viewing only one page. | True Bounce Count: Total number of visitors who left after viewing only one page. |
| Conversion Rate: Percentage of visitors completing a desired action (e.g., purchase, signup). | Conversion Count: Total number of visitors who completed a desired action. |
You can dive deeper into the data by interacting with the source/medium information. Clicking on the name or icon of a specific source/medium will reveal detailed Campaign Performance data. Additionally, clicking directly on any metric number or rate will lead you to the Drilldown section, where you can explore the raw data behind that metric for the chosen source/medium.
Note: When interpreting these metrics, know that percentages represent relative changes, not simple additions or subtractions. For example, when you click on a specific source/medium like Facebook, you'll see detailed metrics. Pay attention to the percentage changes to understand how performance has evolved over time.