True Bounce Rate on Orbee tracks the percentage of users who leave your site within 20 seconds, excluding those who complete a conversion.
What is True Bounce Rate on Orbee?
True Bounce Rate refers to the percentage of users who leave your website within 20 seconds of starting a new session. It is calculated by dividing the number of users who "bounce" (leave the site) by the total number of visits.
Why is True Bounce Rate important?
Understanding True Bounce Rate is critical to assessing the effectiveness of your marketing efforts. A high bounce rate may indicate that:
- A landing page isn't functioning properly.
- Users aren't finding your content engaging.
Keep in mind that bounce rates can vary between campaigns due to the differences in audience and messaging, which we explore further in this article.
If you're concerned about a high True Bounce Rate, please refer to our article on "Why is my True Bounce Rate so high?"
Are conversions counted in the bounce rate?
No, users who complete a conversion within 20 seconds are not included in the bounce rate. Since a bounce often implies disengagement, we exclude conversions to avoid negative connotations. If a user converts, even within 20 seconds, it is treated separately from a bounce.