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      Understanding Your Conversion Event Overview Dynamic Report

      The Conversion Event Overview focuses on analyzing conversion events across the dealership's website. Filterable by date, it provides insights into where conversions occur, the sources that drive them, and the specific forms that engage visitors. 

      Dealerships can use this report to identify high-performing pages, evaluate the effectiveness of different traffic sources, and optimize form usage for improved engagement and conversions.


      ‼️Because of the size of the data being pulled, there can be delays in load times for the report. Multiple refresh attempts may be necessary in these cases. 

      ‼️It’s important to ensure that all expected traffic sources are tagged properly for accurate reporting. Most sources will have auto-tagging features available, but it’s good practice to check with your partners to ensure proper tagging even in manual tagging cases.

      View the Report 

      1. Sign in to Orbee
      2. From  the top menu, select Analytics 
      3. On the left, scroll down to Dashboards and select Conversion Event Overview

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      Where the data comes from 


      The Conversion Event Overview is sourced from Orbee First Party data or website data. This is the data that is collected via the Orbee script that is injected onto your website and within (vendor-approved) digital retailing tools and iframes. 

       

      Where did visitors perform conversions?


      This chart identifies the page URLs where conversions occurred. Dealerships can use this data to determine which pages are most effective in driving conversions and prioritize enhancements to these pages to maximize lead generation.

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      Conversion Event by Submissions

      This table provides detailed insights into submission count, source/medium, page URL, page tag, and action. By analyzing this data, dealerships can identify high-performing sources and pages, optimize underperforming ones, and refine marketing strategies to boost overall conversions.

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      Where did visitors who converted visit from?

      This donut chart highlights the traffic sources that brought visitors who converted. Dealerships can leverage this information to

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      Whose form did visitors engage with?

      This chart breaks down engagement by form provider, such as native forms or third-party tools. Dealerships can use this data to assess the performance of their form providers and make informed decisions about optimizing lead capture processes for better results.

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