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What Is a VDP?

A VDP is a Vehicle Description Page.

A VDP (Vehicle Description Page) is a page on your website that has details about a vehicle your shopper may be looking for. 

Most Vehicle Description Pages will have the following:

  • Pictures of the vehicle
  • Stock number
  • VIN (Vehicle Identification Number)
  • MSRP (Manufacturer Suggested Retail Price) for new cars or Sale Price for pre-owned vehicles 
  • Mileage of pre-owned vehicles
  • Exterior and interior color of the vehicle
  • Transmission 
  • Car features