What Is a VDP?

A VDP is a Vehicle Description Page.

A VDP (Vehicle Description Page) is a page on your website that has details about a vehicle your shopper may be looking for. 

Most Vehicle Description Pages will have the following:

• Pictures of the vehicle
• Stock number
• VIN (Vehicle Identification Number)
• MSRP (Manufacturer Suggested Retail Price) for new cars or Sale Price for pre-owned vehicles 
• Mileage of pre-owned vehicles
• Exterior and interior color of the vehicle
• Transmission 
• Car features