Understanding Your Vehicle Engagement Report

The Vehicle Engagement Report provides insights into how customers interact with your inventory, offering filtering options by date, make/model, condition, age, body style, year, availability, and VIN. 

This report helps dealerships identify trends in customer interest, refine marketing efforts, and align inventory with demand. These insights help dealerships make data-driven decisions that enhance engagement, improve conversions, and align inventory with market demand.

View the Report 

1. Sign in to Orbee
2. From  the top menu, select Analytics 
3. On the left, scroll down to Dashboards and select Vehicle Engagement Report (V2)

Where the data comes from 

 

The Vehicle Engagement Report is sourced from Orbee First Party data or website data. This is the data that is collected via the Orbee script that is injected onto your website and within (vendor-approved) digital retailing tools and iframes. 

 

The inventory data is sourced from the api inventory feed established between your vendor and Orbee. The feed is updated every 24 hours. 

 

‼️It’s important to ensure that all expected traffic sources are tagged properly for accurate reporting. Most sources will have auto-tagging features available, but it’s good practice to check with your partners to ensure proper tagging even in manual tagging cases. 

 

‼️‼️If you expect a change with your inventory provider, it’s important to alert Orbee as soon as possible to make sure any new integrations are established and decrease the risk of gaps in inventory data!

Top Viewed Vehicle Makes

 

Identifies which brands generate the most interest, helping to focus marketing efforts and adjust inventory to meet customer demand. Use this data to prioritize high-interest rates in promotions and stock ordering.

 

Top Viewed Vehicle Models

 

Highlights specific models that are driving engagement, giving insights into customer preferences at a granular level. Helps target ad campaigns or email marketing for models with the highest demand.

 

Top Viewed Vehicle Body Styles

 

Shows which body styles (e.g., SUV, sedan, truck) are most popular, offering a broader view of shopper preferences. Use this insight to align your marketing and promotional campaigns with the body styles that resonate most with your audience.

 

How visitors find VDPs

 

This donut chart reveals the source medium driving shoppers to Vehicle Detail Pages (VDPs), helping dealerships understand which marketing channels are most effective at generating vehicle-specific interest and guiding resource allocation toward high-performing sources.

 

Avg Time Engaged (s) on VDP

This line graph tracks how long visitors spend on each VDP, providing insight into vehicle-specific shopper interest and highlighting which listings are most engaging, helping prioritize updates or promotions for underperforming VDPs.

 

How visitors return to VDPs

 

This donut chart shows the return visit sources for VDPs, offering insights into the effectiveness of re-engagement strategies and helping optimize channels to increase repeat visitor rates for high-value vehicles.

Conversion Rates by Source Medium

This bar chart, with a benchmark line for industry standards, compares conversion rates across source mediums, enabling dealerships to assess and optimize channel performance to meet or exceed industry expectations.

Top Viewed Vehicles

 

This raw table helps with tracking vehicle views (e.g., VIN, stock number, condition) reveals customer interest trends, time on lot and availability, helping prioritize inventory and promotional efforts.

 

This table can be exported by hovering your cursor to the top-right most corner of the table (above ‘web-price’) and clicking on the horizontal three dots to expand the export options list. Once you select an option, it will download to your local desktop.